To build an idea that creates for us and ours, that opposes the glorifying of brands that do not serve our community's purpose.

To design vessels that speaks for the NBDYs of this world, the voiceless, and the forgotten the same way HipHop music and Street Art have for this culture around the globe with three main elements:

Creativity, Consistency & Consciousness

And to operate in a style that reminds the world at large that there is strength in our numbers and our collective works will build a legacy beyond our generation!

#NBDYLivesForever